{"id":5399,"date":"2025-09-15T15:14:19","date_gmt":"2025-09-15T15:14:19","guid":{"rendered":"https:\/\/aihelp.lt\/?p=5399"},"modified":"2026-04-02T14:14:03","modified_gmt":"2026-04-02T14:14:03","slug":"kaip-google-ai-atsakymai-keicia-seo-strategijas","status":"publish","type":"post","link":"https:\/\/aihelp.lt\/en\/2025\/09\/15\/kaip-google-ai-atsakymai-keicia-seo-strategijas\/","title":{"rendered":"How are Google AI responses changing SEO strategies in 2026?"},"content":{"rendered":"<p>Artificial Intelligence (AI) is changing search engines \u2013 Moving from traditional, keyword-based lists of links to <strong><em>Google AI <\/em>generated responses<\/strong> (<em>AI Overviews<\/em>). These are automatic summaries that provide the answer right at the top of the search, reducing the need to click on regular links.<\/p>\n\n\n\n<p>This transformation poses new challenges for anyone working in SEO, content creation, or organic traffic. How do you adapt to the era of Google AI? How do you ensure that your content is cited in an AI-generated response?<\/p>\n\n\n\n<p>In this article we will discuss:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are Google AI-generated answers?;<\/li>\n\n\n\n<li>What impact do they have on SEO strategies?;<\/li>\n\n\n\n<li>What steps do you need to take to make your content visible in both AI tools and traditional search?.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">What are Google AI-generated answers?<\/h2>\n\n\n\n<p>Google AI-generated answers are automatically generated summaries that draw on a variety of online sources. This feature was officially introduced back in <strong><a href=\"https:\/\/blog.google\/technology\/ai\/google-io-2023-keynote\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><em>Google I\/O 2023<\/em><\/a><\/strong> at the conference.<\/p>\n\n\n\n<p>These summaries:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>answers specific user questions,<\/li>\n\n\n\n<li>provides summarized information,<\/li>\n\n\n\n<li>often lists steps, recommendations, or facts,<\/li>\n\n\n\n<li>together with references to sources.<\/li>\n<\/ul>\n\n\n\n<p>Based on <a href=\"https:\/\/www.wsiworld.com\/blog\/how-google-ai-overview-is-changing-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong><em>WSI (2024)<\/em><\/strong> <\/a>according to data, almost <strong>50 % of all Google queries<\/strong> already has an AI-generated overview. This leads to up to <strong>30 % lower CTR<\/strong>, because some users no longer click on links.<\/p>\n\n\n\n<p>However, the remaining clicks are extremely valuable: users who do click on the link are more likely to take the desired action (purchase, registration, inquiry). In other words, the traffic becomes <strong>higher quality<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How are AI responses changing SEO strategies?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. From keywords to user questions<\/h3>\n\n\n\n<p>Traditional SEO was based on keywords and their density.<br>AI search understands <em>context<\/em>, <em>intention<\/em> and <em>naturalness of speech<\/em>.<\/p>\n\n\n\n<p>Therefore, the content must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>clearly answer specific questions,<\/li>\n\n\n\n<li>be logically structured (H2, H3, lists, tables),<\/li>\n\n\n\n<li>be written in natural, human-understandable language.<\/li>\n<\/ul>\n\n\n\n<p>SEO specialists call this process <strong>\u201e&quot;significance engineering&quot;. <\/strong><em>relevance engineering<\/em><strong>)<\/strong>. This means tailoring content so that it ideally answers user queries and is valuable to Google itself, so that it will choose it as an authoritative source in its AI-generated response (<a href=\"https:\/\/www.wsiworld.com\/blog\/how-google-ai-overview-is-changing-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><u><em>WSI, 2024<\/em><\/u><\/a>).<\/p>\n\n\n\n<p>\u27a1\ufe0f <strong>The goal is no longer just to rank first for a keyword. The goal is to be cited in Google AI&#039;s answer.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. New criteria for evaluating SEO results<\/h3>\n\n\n\n<p>In the past, success was measured by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>positions in search,<\/li>\n\n\n\n<li>the amount of organic traffic.<\/li>\n<\/ul>\n\n\n\n<p>Now that\u2019s not enough. In the reality of zero-click search, new metrics are emerging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility in AI responses<\/strong> \u2013 is your content mentioned in summaries?<\/li>\n\n\n\n<li><strong>Citation frequency<\/strong> \u2013 how often does AI use the text on your website?<\/li>\n\n\n\n<li><strong>Recommendations<\/strong> \u2013 does AI recommend your brand?<\/li>\n<\/ul>\n\n\n\n<p>As stated <em><a href=\"https:\/\/www.gravityglobal.com\/insights\/what-googles-ai-overviews-mean-for-seo\" target=\"_blank\" rel=\"noopener\" title=\"\">Gravity Global (2024)<\/a><\/em>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201e&quot;SEO success is increasingly determined not by link clicks, but by how many times AI recommends you as a trusted solution.&quot;\u201c<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Fewer clicks, but more competition<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Even <strong>63 % users<\/strong> gets the answer without leaving Google (<a href=\"https:\/\/www.sistrix.com\/blog\/google-ai-overviews-impact\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Sistrix, 2024<\/a>).<\/li>\n\n\n\n<li>Therefore, TOP10 positions are no longer enough - the new goal becomes &quot;\u201e<strong>Result 0<\/strong>\u201c \u2013 AI-generated block.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Content needs to be clearer, more precise and better structured<\/h3>\n\n\n\n<p>AI is much more confident in content that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>has a clear structure (H2\/H3, steps, lists),<\/li>\n\n\n\n<li>based on reliable sources,<\/li>\n\n\n\n<li>is constantly updated,<\/li>\n\n\n\n<li>clearly answers the question without &quot;empty talk&quot;.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. The importance of authority is increasing (EEAT)<\/h3>\n\n\n\n<p>Google AI relies on authoritative, expert sources.<br>Therefore, it is crucial to strengthen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E<\/strong>xperience \u2013 is the content written from experience?<\/li>\n\n\n\n<li><strong>E<\/strong>xpertise \u2013 does the author have expertise?<\/li>\n\n\n\n<li><strong>A<\/strong>uthority \u2013 is the website recognized as an authority?<\/li>\n\n\n\n<li><strong>T<\/strong>rust \u2013 is the information clearly based on facts?<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-economic-potential-of-generative-ai\" target=\"_blank\" rel=\"noopener\" title=\"\">McKinsey (2023)<\/a> notes that the impact of AI on search will be as big as the transition to the mobile era once was.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Comparison of Traditional SEO and AI SEO<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th>Traditional SEO<\/th><th>AI SEO<\/th><\/tr><\/thead><tbody><tr><td>Object<\/td><td>Keywords<\/td><td>User questions and content value<\/td><\/tr><tr><td>Contents<\/td><td>Text with optimized keywords<\/td><td>Structured content: H2\/H3, bullets, summaries<\/td><\/tr><tr><td>Rating<\/td><td>Links, technical SEO, keyword density<\/td><td>EEAT, content relevance and reliability<\/td><\/tr><tr><td>Results<\/td><td>List of links<\/td><td>AI-generated answers above results<\/td><\/tr><tr><td>Consumer behavior<\/td><td>Clicks on links<\/td><td>Often gets an answer right away<\/td><\/tr><tr><td>Tools<\/td><td>Keyword analysis, backlink monitoring<\/td><td>AI SEO audit, semantic analysis<\/td><\/tr><tr><td>Need for updates<\/td><td>May be rare<\/td><td>Needs regular updates<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more about GEO (AI) optimization here:<br>\ud83d\udc49 <strong><a href=\"https:\/\/aihelp.lt\/en\/\">https:\/\/aihelp.lt<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<style>.kt-accordion-id5399_7e5f4d-61 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:8px;}.kt-accordion-id5399_7e5f4d-61 .kt-accordion-panel-inner{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id5399_7e5f4d-61 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{font-weight:600;color:var(--global-palette4, #2D3748);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}.kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:var(--global-palette4, #2D3748);}.kt-accordion-id5399_7e5f4d-61 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id5399_7e5f4d-61 > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:var(--global-palette3, #1A202C);background:var(--global-palette4, #2D3748);}.kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette3, #1A202C);}.kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:var(--global-palette3, #1A202C);}.kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id5399_7e5f4d-61:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:var(--global-palette4, #2D3748);}@media all and (max-width: 767px){.kt-accordion-id5399_7e5f4d-61 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id5399_7e5f4d-61 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:8px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id5399_7e5f4d-61 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane5399_6c17b2-31\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is <em>Google AI Overview<\/em>?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>These are AI-generated search responses that provide a summary with links to sources.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane5399_c5b3ed-6d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Do AI responses reduce organic traffic?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Yes, because some users no longer click on links, but if you get into the AI response, your visibility may increase.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane5399_3d6e31-ca\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do I access Google AI Answers?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Publish AI SEO optimized content, take care of brand reputation and website technical parameters.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane5399_ab4cce-fc\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is traditional SEO still important?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Yes, because AI is based on the same data - a fast, clear, and optimized page remains a necessity.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google AI Answers are changing the rules of the SEO game.<\/li>\n\n\n\n<li>It is important not only to get to the first positions <em>Google<\/em> in search, but also in AI-generated answers.<\/li>\n\n\n\n<li>The content must be structured, reliable and clearly answer questions.<\/li>\n\n\n\n<li>It is becoming particularly important to apply the EEAT principles.<\/li>\n\n\n\n<li>The future of SEO is content that is friendly to humans and AI algorithms.<\/li>\n<\/ul>\n\n\n\n<p>Read more about why it is worth choosing GEO (AI) optimization now <a href=\"https:\/\/aihelp.lt\/en\/ai-matomumo-auditas\/\" target=\"_blank\" rel=\"noopener\" title=\"\">here<\/a>.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence (AI) is changing search engines \u2013 From traditional, keyword-driven lists of links, there is a shift to Google AI-generated answers (AI Overviews). These are automated summaries that provide the answer right at the top of the search, thus reducing the need to click on traditional links. This transformation poses new challenges for anyone working with SEO, content creation or organic traffic. How to adapt\u2026<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5399","post","type-post","status-publish","format-standard","hentry","category-be-kategorijos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/posts\/5399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/comments?post=5399"}],"version-history":[{"count":2,"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/posts\/5399\/revisions"}],"predecessor-version":[{"id":7420,"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/posts\/5399\/revisions\/7420"}],"wp:attachment":[{"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/media?parent=5399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/categories?post=5399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aihelp.lt\/en\/wp-json\/wp\/v2\/tags?post=5399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}