SEO and GEO can and should work together, so businesses don’t need to develop two optimization strategies. This may sound like a bold statement, but at least in Google’s case, it is based on the official position of the platform itself. Google clearly emphasizes in its 2026 Generative Search Optimization Guidelines that SEO principles remain the foundation of Google’s generative search: AI Overviews and AI Mode…

From 2 August 2026, the transparency rules of Article 50 of the AI Act will apply in the European Union. They cover chatbots, generative AI content, deepfake-type images, certain AI-generated publications and technical AI content labelling. The European Commission’s guidance explains in more detail how these obligations should be applied in practice. However, there is still a significant amount of…

Until recently, working with AI meant a simple action for many – to submit a request to ChatGPT or another AI tool and receive a response. In 2026, this logic is changing. More and more businesses are interested not only in individual AI tasks, but also in integrating AI agents into work processes so that some actions are performed sequentially, automatically and with less human involvement….

Traffic to a website from Pinterest is usually driven not by one beautiful image, but by a clear system: one strong SEO and AI-ready article, five different Pins, and each of them is assigned a specific link to a blog post, product page, or commercial offer. According to Pinterest rules, each Pin is directed directly to the website, and Google's AI functions have additional "secret" optimizations...

Articles for AI search should be written in such a way that the first sentences directly answer the question, and the rest of the text is clearly structured, fact-based, and easy to understand for both humans and search engines. Today, it is no longer enough to just „insert a keyword.“ AI search tries to understand which page explains the topic most clearly, provides reliable information, and allows you to quickly extract the exact answer. Therefore, it is best…

AIclicks is a tool designed to track and improve AI search visibility (GEO/AEO). With the help of this tool, you can find out if your website/brand is mentioned in AI responses and see in what context real queries (prompts) this happens. Also, using the AIclicks tool helps you understand what your competitors are doing and what specific content actions you need to take to increase mentions and citations…

Many businesses today face a serious challenge – they do not have the internal tools to perform daily SEO tasks, and therefore become completely dependent on expensive external consultants. This dependence often limits the company’s ability to understand and optimize its online visibility on its own. However, there is a solution. As the experience of leading agency SEO.London shows, enabling the Semrush platform allows clients to solve many SEO…

Most businesses today face the same challenge: they don’t have in-house software solutions to handle their day-to-day SEO tasks. Without a simple and clear tool, business owners struggle to understand and optimize their search strategies, leaving them completely dependent on external consultants. But real success comes when businesses take control. According to SEO.London (run by…

Google AI-generated answers (AI Overviews) are increasingly shaping how users get information in search. If it used to be enough to be in the 1st place for a keyword, today the goal is to get into Google AI answers, where AI cites and recommends your content. In order for a website to be clearly understandable to AI models, it is important to apply GEO (Generative Engine Optimization) principles. Below is a practical…

Does Google value artificial intelligence (AI) content as much as human content? This is one of the most frequently asked questions., which could be answered as follows: Today, AI content can be as valuable as human content if it: Below, we will explain how Google and other AI search engines value different types of content, and which of them really…